What I did
Cut + animation
IGEL Technology GmbH
Smart with humor.
The customer, a North German based, down to earth IT company, wanted to promote their main product, a software to manage endpoint devices. The challenge: turn rather dry technical details into something catchy while sticking to the existing CI.
Instead of a subtle animated explainer video, I added a gist of humour here and there. The result was so well received that it significally increased the number of their YouTube channel subscribers.