Artboard 37100

What I did

Art direction


Cut + animation

Artboard 38100


IGEL Technology GmbH

Smart with humor.


The customer, a North German based, down to earth IT company, wanted to promote their main product, a software to manage endpoint devices. The challenge: turn rather dry technical details into something catchy while sticking to the existing CI.

Instead of a subtle animated explainer video, I added a gist of humour here and there. The result was so well received that it significally increased the number of their YouTube channel subscribers.

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