What I did
DBK David + Baader GmbH
Stefan Littke (CD)
The employee development program.
The client is a huge company, specialized in industrial cooling and heating technologies. And they have an employee development programme. That means, the company supports you in building your talents and qualities, if that helps the company grow.
However in the past years, not many employees have applied for the programme.
Make it fun.
As soon as I heard of the challenge, I thought, making the employees laugh might be key.
So we presented a number of funny talents in the video, like turning wheels, demonstrating that basically no idea would be too crazy for the programme.
It worked! They loved it. One employee actually made a parody application and stated she wanted to get promoted because she dances well in the office.